Privacy Policy Page GEM– Aurora Amsterdam

Privacy policy

At Aurora Lux, accessible from www.aurora-lux.com, we take your privacy seriously. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website, engage with our services, and make purchases. We are committed to ensuring that your personal data is handled responsibly and in accordance with applicable laws, including the General Data Protection Regulation (GDPR).

Title

Last updated: October 2024

1. Identity of the Data Controller

2. Types of Personal Data Collected

3. Source of Personal Data

4. Purpose of Data Processing

5. Legal Basis for Processing

6. Data Recipients

7. Data Transfer to Third Countries

8. Data Retention Period

9. Rights of Data Subjects

10. Complaints

11. Data Security

12. Automated Decision-Making

13. Cookies

14. Changes to this Privacy Policy

1. identity of the data controller

The entity responsible for your personal information, also known as the data controller, is:

Name: Aurora Lux
Address: Paxlaan 10, Hoofddorp, Noord Holland 2131 PZ, Netherlands
Email: info@aurora-lux.com

Should you have any inquiries or concerns regarding this Privacy Policy or our data practices, we encourage you to reach out to us via the provided contact information.

2. types of personal data collected

In the course of our operations, we collect various types of personal data from our users, including but not limited to:

Identification Information: Your name, which helps us address you properly.
Contact Information: Your email address for account management, order confirmations, and customer support communications.
Billing Information: Your billing address to process payments and ensure compliance with applicable tax regulations.
Shipping Information: Your shipping address to fulfill orders and deliver products to you efficiently.
Payment Details: Information related to payment methods (such as credit card details and PayPal information), processed securely through third-party payment processors.
Order Details and History: Information regarding the products you purchase, enabling us to provide you with a seamless shopping experience.

Communication History: Records of interactions with our customer service team, including emails and inquiries, to enhance service delivery.

3. source of personal data

We primarily gather your personal data directly from you when you engage with our services. This occurs through various actions such as:

Creating an Account: When you register an account on our website, we collect your personal details to manage your profile and preferences.
Placing an Order: When you make a purchase, we require specific personal information to process your order efficiently.
Subscribing to Our Newsletter: If you opt to receive updates and promotional material, we collect your email address to keep you informed.
Contacting Customer Service: Any communication you have with our support team may involve the collection of personal data for follow-up purposes.

We do not collect personal data from third parties unless we explicitly state this in specific circumstances.

4. purpose of data processing

The personal information we collect serves various purposes, including:

Order Processing and Delivery: To ensure that your orders are processed, shipped, and delivered accurately and in a timely manner.
Account Management: To create and manage your user account, allowing you to track your orders and maintain your preferences.
Customer Service Communication: To respond to your inquiries and provide support, ensuring a high level of customer satisfaction.
Marketing and Promotions: To send you newsletters, promotional offers, and updates about our products and services, but only if you have opted in to receive such communications.
Website Analytics: To analyze how our website is used and enhance our services through tracking and evaluating visitor behavior and preferences.

Legal Compliance: To ensure that we comply with relevant laws and regulations, including tax obligations and consumer protection laws.

5. legal basis for processing

Our processing of your personal data is based on various legal grounds, which may include:

Consent: When you provide your explicit consent for us to use your personal information for specific purposes, such as receiving marketing communications.
Contractual Necessity: To fulfill our contractual obligations to you, such as processing orders and delivering products.
Legal Obligation: To comply with our legal responsibilities, including financial reporting and tax regulations.

Legitimate Interests: We may process your data when it is necessary for our legitimate interests, provided that your fundamental rights do not override those interests.

6. data recipients

We may share your personal information with select third parties for the following reasons:

Payment Processors: We utilize secure third-party payment processors to handle transactions (e.g., credit card companies), ensuring your payment details are protected and processed securely.
Shipping Partners: To deliver your orders, we may share your address and contact information with shipping service providers, allowing them to fulfill and track your shipments.
Service Providers: We work with various third-party service providers, such as Shopify, Zendrop, AutoDS, and Google Analytics, to improve our services, manage our website, and analyze visitor data.

We ensure that these third parties implement appropriate security measures to protect your personal data and use it only for the purposes specified in this policy.

7. data transfer to third countries

In the event that we transfer your personal data outside the European Economic Area (EEA), we will ensure that adequate safeguards are in place to protect your information in accordance with applicable data protection laws. This may include using standard contractual clauses or other mechanisms approved by the relevant authorities.

8. data retention period

We retain your personal information only for as long as necessary to achieve the purposes for which it was collected. Typically, we retain your data for a maximum period of 7 years following your last interaction with us. This duration allows us to comply with legal obligations, resolve disputes, and maintain records.

9. rights of data subjects

You possess several rights concerning your personal data under applicable data protection laws, including:

Right to Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You can request corrections to any inaccurate or incomplete personal information.
Right to Erasure: You have the right to request the deletion of your personal data under specific circumstances, such as when it is no longer necessary for the purposes for which it was collected.
Right to Restrict Processing: You may request that we limit the processing of your personal data in certain situations.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Right to Object: You may object to the processing of your personal data for direct marketing purposes or for reasons related to your specific situation.
Right to Withdraw Consent: If we rely on your consent as our legal basis for processing your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please reach out to us at info@aurora-lux.com.

10. complaints

If you believe that we have not complied with your data protection rights or that your personal information has been mishandled, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or with the relevant authority in your country of residence. We encourage you to reach out to us first so that we can address your concerns directly.

11. data security

We are committed to protecting the security of your personal information. We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure server hosting, firewalls, and regular security assessments to ensure the integrity of our systems.

12. automated decision-making

At Aurora Lux, we do not engage in automated decision-making or profiling that could significantly affect you. All decisions regarding your orders, customer support, and other interactions are made manually by our dedicated staff to ensure a personal touch.

13. cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

14. changes to this privacy policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will notify you by posting the updated policy on our website and updating the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.